About
Product designer in Stockholm specialising in complex, human-centred B2B projects and zero‑to‑one design.
Independent design consultant for 10 years with 15 years total experience across research, design and strategy.
First designer on multi‑year B2B portals for enterprise clients.
Enjoys collaborating with stakeholders, engineers and the whole team to drive progress. Driven by curiosity, problem solving and a growth mindset.
Evaluating daily how different AI-tools can assist me in the most productive and qualitative way throughout the design process.
Selected Work
Tre Nordic - Business Admin Portal
Role: Product Designer
Period: 2023 – Present
Designing custom business admin portal for Sweden and Denmark telecom customers, handling users from single subscriptions to thousands. Focus on scalable B2B solutions and design systems.
Voyado - Research process
Role: UX Lead
Period: 2022
Established research processes and methodologies as UX Lead for a Swedish marketing platform serving retail and e-commerce companies.
BBH Stockholm - Volvo design system
Role: Interim UX Lead
Period: 2022
Worked on Volvo Enterprise Apps design system and Volvo Service app in collaboration with Apple.
Telia - B2B E-commerce
Role: UX Designer
Period: 2018-2022
Designed B2B e-commerce platform for Sweden's largest telecom provider. Led customer research, designed checkout flows and basket aggregation for business approval workflows.
Panini Internazionale - Digital transformation pre-study
Role: Researcher
Period: 2017
Field research and brand strategy for healthy fast-food chain's digital transformation. Interviewed store managers and customers, contributed to product strategy that evolved into a complete brand experience platform.
Speakerbox - App re-design
Role: UX Designer
Period: 2017
Redesigned mobile app for live stream service enabling sports fans to engage with influencers and teams. Created wireframes and collaborated on final design.