# Alexander af Ekenstam - Product Designer

> Independent product designer & UX consultant based in Stockholm, Sweden. 15 years experience in B2B, design systems, and zero-to-one projects. Available for consulting engagements.

## Services Offered
- Product Design & Strategy
- UX Lead / UX Design
- Design Systems Development
- User Research & Research Process Setup
- B2B Portal & Admin Interface Design
- Mobile App Design
- UI Design

## Experience Highlights

### Tre Nordic (2023–present)
**Role:** Product Designer
Designing custom business admin portal for Sweden and Denmark telecom customers, handling users from single subscriptions to thousands. Focus on scalable B2B solutions and design systems.

### Voyado (2022)
**Role:** UX Lead
Established research processes and methodologies as UX Lead for a Swedish marketing platform serving retail and e-commerce companies. Evolved design system and created impact maps for website redesign.

### BBH Stockholm / Volvo (2022)
**Role:** Interim UX Lead
Worked on Volvo Enterprise Apps design system and Volvo Service app in collaboration with Apple.

### Telia B2B E-commerce (2018-2022)
**Role:** UX Designer
Designed B2B e-commerce platform for Sweden's largest telecom provider. Led user research and design for self-ordering webshop serving business customers with frame agreements. Contributed to Telia enterprise Design System.

### Panini Internazionale (2017)
**Role:** Researcher
Field research and brand strategy for healthy fast-food chain's digital transformation. Interviewed store managers and customers across Stockholm stores. Pre-study that evolved into a complete brand experience platform developed by BBH Stockholm.

### Speakerbox (2017)
**Role:** UX Designer
Redesigned mobile app for live stream service (now Antourage) enabling sports fans to engage with influencers and teams. Created wireframes and collaborated with visual designer on final design.

## Industries & Expertise
- Telecommunications
- Marketing Technology (MarTech)
- Automotive
- E-commerce & Retail
- SaaS & B2B Platforms
- Food & Hospitality

## Availability
Open to consulting projects and design engagements.

## Contact
- Website: https://www.afekenst.am/
- Email: alex@afekenst.am
- LinkedIn: https://www.linkedin.com/in/alexander-af-ekenstam-ux-designer/

## Location
Stockholm, Sweden