What types of design projects does Alexander af Ekenstam take on?

Alexander works on product design, service design, and UX research projects. He is particularly experienced with B2B platforms, admin portals, and e-commerce. He prefers longer engagements (3+ months) where he can make meaningful impact.

Does Alexander work remotely or on-site?

Both. He is remote-first but can work on-site in Stockholm when needed. He has successfully delivered multi-year projects working primarily remote with occasional on-site workshops.

Can Alexander help with design systems?

Yes, he has contributed to and built design systems for Tre, Telia, and other enterprise clients. He can help establish a system from scratch or extend an existing one.

What industries does Alexander have experience in?

Telecommunications (Tre, Telia, Ericsson), Marketing Technology/MarTech (Voyado), Automotive (Volvo via BBH Stockholm), E-commerce & Retail (Marshall/Urbanears, Panini), SaaS & Business Platforms, and Entertainment & Media.

Alexander af Ekenstam

Independent Product Designer & UX Consultant

Stockholm, Sweden

About

Senior product designer in Stockholm specialising in complex, human-centred projects and zero-to-one design.

Independent design consultant for 10 years with 15+ years total experience across research, service and product design.

First designer on multi-year B2B portals for enterprise clients.

I work with AI tools daily across the full design process, from research synthesis to coded prototypes.

Selected Work

View detailed case studies for each project:

DDM - Discovery & Design Mapping Tool

Role: Product & UX Designer, Developer | Period: Autumn 2025 – present

Discovery and design mapping tool for AI-native product teams. Opportunity Solution Trees, structured design specs, and markdown export for Figma Make, v0, and Copilot. In use on a multinational B2B client project and in my own workflow.

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Negroni Atlas - Cocktail Ingredient Tool

Role: Product & UX Designer, Developer | Period: 2025 – present

Side project for comparing gin, vermouth, and bitter by flavor profile. Four live flows at negroniatlas.com, built end-to-end with AI-assisted development.

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Meshmallow - Gradient Animation Generator

Role: Product & UX Designer | Period: 2025

Standalone tool for generating, controlling, and reusing animated gradients. Powers the background of this portfolio site. Live at meshmallow.com.

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Tre Nordic - Business Admin Portal

Role: Product Designer | Period: 2023 – Present

Designing custom business admin portal for Sweden and Denmark telecom customers, handling users from single subscriptions to thousands. Focus on scalable business solutions and design systems.

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Voyado - Research Process & Design System

Role: UX Lead | Period: 2022

Established research processes and methodologies as UX Lead for a Swedish marketing platform serving retail and e-commerce companies.

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Services

Product Design & Strategy
UX Lead / UX Design
Design Systems Development
User Research & Research Process Setup
Business Portal & Admin Interface Design
Mobile App Design
UI Design

Industries

Telecommunications (Tre, Telia, Ericsson)
Marketing Technology (Voyado)
Automotive (Volvo)
E-commerce & Retail (Marshall, Urbanears)
SaaS & Business Platforms

Frequently Asked Questions

What types of projects do you take on?: Product design, service design, and UX research projects. Particularly experienced with B2B platforms, admin portals, and e-commerce. Prefer longer engagements (3+ months).
Do you work remotely or on-site?: Both. Remote-first but can work on-site in Stockholm when needed.
Can you help with design systems?: Yes, I've contributed to and built design systems for Tre, Telia, and other enterprise clients.