About
Senior product designer in Stockholm specialising in complex, human-centred projects and zero-to-one design.
Independent design consultant for 10 years with 15+ years total experience across research, service and product design.
First designer on multi-year B2B portals for enterprise clients.
I work with AI tools daily across the full design process, from research synthesis to coded prototypes.
Selected Work
View detailed case studies for each project:
Role: Product & UX Designer, Developer | Period: Autumn 2025 – present
Discovery and design mapping tool for AI-native product teams. Opportunity Solution Trees, structured design specs, and markdown export for Figma Make, v0, and Copilot. In use on a multinational B2B client project and in my own workflow.
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Role: Product & UX Designer, Developer | Period: 2025 – present
Side project for comparing gin, vermouth, and bitter by flavor profile. Four live flows at negroniatlas.com, built end-to-end with AI-assisted development.
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Role: Product & UX Designer | Period: 2025
Standalone tool for generating, controlling, and reusing animated gradients. Powers the background of this portfolio site. Live at meshmallow.com.
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Role: Product Designer | Period: 2023 – Present
First designer on Tre's B2B self-service platform for Sweden and Denmark telecom customers, handling users from single subscriptions to thousands. MVP launched in 2025.
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Role: UX Lead | Period: 2022
Established a shared research framework and created impact maps and wireframes for the Voyado.com redesign while leading UX for Voyado Engage.
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